Wednesday, April 11, 2012

Why Did One Dog Rescue Video Go Viral?

In my latest story for NBC's Petside, I examine the fantastic case of the abandoned little blind dog who went viral. Fiona, a poodle-mix rescued by a veteran dog rescuer and his wife while living in a trash pile, has caused millions of people to cry a river while at their computers. I'd seen the video a few weeks ago but didn't want to write to same story everyone else was writing, a la "What a sad but uplifting tale."

I always try to write something unique, and sometimes that means sitting with an idea for awhile, letting it percolate until a different angle comes to me. Once the video became more and more popular, and I did a little research on the video and its maker, I decided to write about HOW the video got so much attention.

I'm always curious about what becomes successful, what goes viral, what becomes a hit, and why. Often, to be honest with you, there's no real good reason. Why is "50 Shades of Grey" selling millions while I have many friends who have been publishing erotica for years and are still poor? I don't know. Why was "Eat, Pray, Love" an enormous bestseller and so many memoirs barely sell a few thousand copies? Trust me, her memoir wasn't any better. (No sour grapes here! :))

Often, something become successful because of a combination of things happening—and a bit of pure, unadulterated luck.

In the case of Fiona's video, the film of her rescue had been kicking around the Internet for over a year. Yet, it only went viral a few weeks ago. Why?

To get the full scoop, read my piece on Fiona at Petside.


  1. Hi, I was just reading an article of yours on the stir and you mentioned something about how all costs associated with a birth are the responsibility of the woman until the child is born, something to that effect, can you tell me where you found this information? Thanks!

  2. You need to go to the embedded links in the original Stir article. Thanks!